Just get started.
In 2023 we were two people with an idea. Today hotels, companies and private individuals plant with us.
No master plan.
Watching isn't enough
On a trip to the Amazon, we see with our own eyes for the first time how far we interfere with nature. Hundreds of kilometres of cleared rainforest, with nothing left but bare wasteland. Back in Austria, this turns into the decision to do something ourselves.
Founding
The plan: plant trees where it helps the forest. The rest will fall into place.
The first 1,000 trees
A construction company places the first order, 1,000 trees. We plant climate-resilient mixed forests with seedlings from local tree nurseries.
First team building
In 2024 Thermodul asks whether their team could do the planting themselves instead of just transferring money. One day in the forest, and it's clear this should happen more often. Team building has been a fixed part ever since.
The team changes
In 2024 Victoria joins and takes over marketing and communication. At times the team grows with friends, then gets smaller again.
The hotel model
The idea: hotel guests hang a sign on the door handle and skip the room cleaning. Each time, we plant a tree. We send 100 packages to hotels without knowing whether anyone will reply.
Response
Five hotels are on board from the start, a year later there are 21 in several states. Across all paths, that adds up to more than 10,000 trees.
Three pillars
Relying on just one channel would have been too risky for us. So we build two more: companies with team building days and regular contributions, and private donors who fund trees every month.
Planting was the start
Now we're going a step further: Protected Forests. We look for ecologically valuable land and secure it for nature in the long term. Launch in 2027. We don't know yet whether it will work. We're giving it a go.
Today there are a few more of us.
Two people have become hotels, companies, private supporters and a small core team. You can see who's behind it here.
The core team
A bunch of motivated entrepreneurs who don't want to stand by and watch the climate crisis.
Piers Johnston
Victoria Staudinger
Sophia
Karim Hadaya
Lena Sitzenfrei
Jacob Rieder
David Sendlhofer
